I had come accross this book in library and might useful to those who are dealing with characteristic of consumer. I found it was quite useful for you to understand what consumer think about a particular product and some of their behaviour.
The book name is Consumer Behaviour in Asia. You can found it in library, I found few copies there but not that sure whether is it still available. They are several good comparison between asia and western consumers. And you will find it was quite true as we are asian as well!
Enjoy!
Regards,
Yeeling
1 comment:
thank u. i will go look up for that book. =)
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